First day - Wednesday
22 October, 2008

commencement of e-Commerce Forum and greeting for participants

OTWARCIE
9:00 - 9:10

Marta Smaga

Business Development Manager at Money.pl Sp. z o.o., the author of e-Commerce reports

Overview of Polish e-Commerce market

OTWARCIE
9:10 - 9:25

Krzysztof Łopuszyński

specialist in the field of e-marketing resarch Gemius S.A.

Polish e-Consumer portrait

OTWARCIE
9:25 - 9:40

Part A - Ethical business standards, certification and arbitration

Adam Kwaśniewski

Leader of E-commerce Group at Direct Marketing Association

Laws and standards governing legal and ethical business practices within the realm of electronic commerce

A1
9:40 - 10:00

Kamil Pluskwa-Dąbrowski

Arbitrator with the permanent consumer arbitration entity based with the President of UKE

Arbitration and other avenues to achieve resolution of disputes.

A2
10:00 - 10:20

Piotr Jarosz

E-commerce market analyst, Author of multiple papers and publications on e-commerce , founder of Sklepy24.pl

Comparison and contrast of the primary seals of approval available within the E.U.

A3
10:20 - 10:40

Zbyszko Krojenka

Director of Certification Unit Euro Label at the Institute of Logistics and Warehousing

Euro-Label consumer seal

A4
10:40 - 11:00

Coffee break
11:00 - 11:30

Jean-Marc Noel

Managing Director Trusted Shops GmbH

Case Study: The Trusted Shops Quality Label

A5
11:30 - 12:00

Discussion panel featuring contributors and special guests

A6
12:00 - 13:00

Lunch
13:00 - 14:00

Part B - E-commerce regulations

Zbyszko Krojenka

Director of Certification Unit Euro Label at the Institute of Logistics and Warehousing

Internet shop terms and conditions

B1
14:00 - 14:30

Weronika Kowalik

Acting Director in the Department of Legislation and Treasury at GIODO

Primary considerations for the protection of personal data in B2C

B2
14:30 - 14:50

Piotr Stańczak

Attorney for the Polish division of the European Consumer Center

Internet shop expansion to other European Union nations within the context of regulatory requirements

B3
14:50 - 15:10

Łukasz Wroński

Attourney, Bureau for the Protection of Competition and Consumer Rights, Departament of Consumer Politics

Sound contractual agreements for sellers and e-consumers

B4
15:10 - 15:30

Coffee break
15:30 - 16:00

Michał Herde

Vice President Warsaw division of Consumer Federation

Case study: Interpretation of e-Commerce law and procedures

B5
16:00 - 16:30

Discussion panel featuring contributors and special guests

B6
16:30 - 17:30

Second Day - Thursday
23 October, 2008 r.

Part C - 3rd generation internet commerce shops

Robert Drózd

specialist in internet page accessability and usability

Accessability of shops for disabled individuals and personal electronic devices

C1
9:00 - 9:25

Marek Piotr Stolarski

IT specialist, information security consultant

Maintaining the security of programing and data for online shops

C2
9:25 - 9:50

Tomasz Karwatka

Operations Director for Divante

Nikodem Krajewski

zajmuje się strategiami internetowymi oraz marketingowymi

Reaping the benifits of RIA and Video to maximize the impact of your online presentation

C3
9:50 - 10:15

Michał Korzycki

C.E.O. Personal T.V. Sp. z o.o.

Personalization of online promotions and etiquette for client relations

C4
10:15 - 10:40

Case study: Internet messaging vs. the telephone

C5
10:40 - 11:00

Coffee break
11:00 - 11:30

Paweł Fornalski

CEO, IAI S.A.

Diversification and integration - characteristics of modern IT for online businesses

C6
11:30 - 12:00

Discussion panel featuring contributors and special guests

C7
12:00 - 13:00

Lunch
13:00 - 14:00

Part D - Key strategies for online business

Paweł Tkaczyk

Owner of Midea

Brand strategy: the place where it all begins

D1
14:00 - 14:20

Grzegorz Chodak

Dr. of economics, information technology, faculty Politechnic university of Wroclaw, Poland

With or without a wharehouse? If so, what should it contain?

D2
14:20 - 14:40

Wojciech Kyciak

Author of "how to establish an effective and lucrative internet shop"

Methods to stay competitive in e-Commerce

D3
14:40 - 15:00

Coffee break

Tomasz Bator

Vice president, Director of Sales and Marketing AGITO S.A.

Case Study: Is it worth butting heads with a bull? a campaign of comparison marketing in practice

D5
15:30 - 16:00

Discussion panel featuring contributors and special guests

D6
16:00 - 17:00

Organizers reserve the right to make ammendments to the program.

E-commerce Forum KEEN MERCHANT

Program

First day - Wednesday22 October, 2008

commencement of e-Commerce Forum and greeting for participants

Overview of Polish e-Commerce market

Polish e-Consumer portrait

Part A - Ethical business standards, certification and arbitration

Laws and standards governing legal and ethical business practices within the realm of electronic commerce

Arbitration and other avenues to achieve resolution of disputes.

Comparison and contrast of the primary seals of approval available within the E.U.

Euro-Label consumer seal

Coffee break11:00 - 11:30

Case Study: The Trusted Shops Quality Label

Discussion panel featuring contributors and special guests

Lunch13:00 - 14:00

Part B - E-commerce regulations

Internet shop terms and conditions

Primary considerations for the protection of personal data in B2C

Internet shop expansion to other European Union nations within the context of regulatory requirements

Sound contractual agreements for sellers and e-consumers

Coffee break15:30 - 16:00

Case study: Interpretation of e-Commerce law and procedures

Discussion panel featuring contributors and special guests

Second Day - Thursday23 October, 2008 r.

Part C - 3rd generation internet commerce shops

Accessability of shops for disabled individuals and personal electronic devices

Maintaining the security of programing and data for online shops

Reaping the benifits of RIA and Video to maximize the impact of your online presentation

Personalization of online promotions and etiquette for client relations

Case study: Internet messaging vs. the telephone

Coffee break11:00 - 11:30

Diversification and integration - characteristics of modern IT for online businesses

Discussion panel featuring contributors and special guests

Lunch13:00 - 14:00

Part D - Key strategies for online business

Brand strategy: the place where it all begins

With or without a wharehouse? If so, what should it contain?

Methods to stay competitive in e-Commerce

Coffee break

Case Study: Is it worth butting heads with a bull? a campaign of comparison marketing in practice

Discussion panel featuring contributors and special guests

Patron

Main sponsor

Sponsors

Media partner

PR partner

E-commerce Forum
KEEN MERCHANT

First day - Wednesday
22 October, 2008

Coffee break
11:00 - 11:30

Lunch
13:00 - 14:00

Coffee break
15:30 - 16:00

Second Day - Thursday
23 October, 2008 r.

Coffee break
11:00 - 11:30

Lunch
13:00 - 14:00